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Customer Advocacy Strategic Frameworks | Micro course
Welcome to the Strategic Framework Advanced Micro course
Your course pack
Resource library
Building your Strategic Framework [60 mins]
Getting started with strategic framework
Customer interviews (2:13)
Bonus | Mark Higginson - SixFifty & Vish Walia - Microsoft
Cross-functional alignment (2:06)
Knowledge check #1
Bonus | Michelle Wideman: Onno
Establishing your charter (1:22)
Your team charter (1:34)
Customer marketing playbook (2:26)
Knowledge check #2
Designing your program portfolio (2:56)
Internal and executive alignment (0:57)
Coursework
BONUS: Toolset | Dan Farley: Seenit
90-120 day roadmap (1:06)
Coursework
Time to reflect
Knowledge check #3
Wrap-up
Course satisfaction survey
Resource library
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