👩🏼‍🏫 8 modules ✅ 40+ vetted exam questions 📝 Exclusive templates and resources ⏰ 5 hours of content 🔖 Official certification 👨🏼‍💻 100% self-paced

Course overview.

Since the global pandemic, have you noticed your organization change its focus toward customer retention and engagement? If that's the case, wouldn't it be nice to have a course that would provide you with the
exact blueprint for driving results in your organization?

With our Customer Advocacy Certified course, you'll learn the fundamentals and build a strong foundation of skills, you’ll be equipped to launch customer advocacy programs and accelerate your career in the future.

We’ve included all the advocacy minutiae, every morsel of information, and every fundamental topic to ensure your customer advocacy program has the ‘AI factor’ - action and impact.

Produce game-changing customer experiences that drive business growth and career momentum.

Customer Advocacy Certified | Masters action shot
Customer Advocacy Badge

By the end of this course, you'll be able to confidently:

Learn the fundamentals for creating highly engaging customer advocacy programs.

👊 Leverage your advocacy toolbox to help you scale and avoid potential pitfalls before launching your programs.

💰 Successfully measure your program ROI to get more budget & headcount.

🔥 Discover how to empower your customer advisors to mentor, share their product expertise and help drive deeper community engagement.

🫶 Help drive deeper product adoption across your customer base.

"This course was designed for customer advocacy practitioners of all levels. The carefully curated content will provide beginners a solid foundation upon which to build their careers; and the progressive nature of the course will offer solid advice to even the most seasoned advocacy professionals. If you are interested in a learning experience that will grow with your career, this is the course for you."

Alison Bukowski, Sr. Director of Customer & Product Marketing, PeerSpot

Meet your instructor, Kevin Lau.

Kevin Lau is
the Vice President of Customer Engagement at Freshworks, where his focus is on developing customer obsessed initiatives to support their entire journey with Freshworks from product adoption, retention, advocacy and ultimately creating customers for life. 

When we filmed the course Kevin was the Global Head of Customer Advocacy at Adobe where he was responsible for all aspects of driving customer engagement and advocacy across Adobe Experience Cloud.

He has received numerous awards and industry accolades including being featured in the TOP25 Customer Marketing & Advocacy Influencers (CMA), Advocate Marketer of the Year, Advocate Marketing Program of the Year, and Best in Class Customer Advocacy Programs to name a few.

Previously, Kevin worked for organizations including NetBase Quid, AOL, Google, and YouTube.

Kevin Lau headshot
What's possible when you unlock the full potential of customer advocacy

What's included when I enroll?

👩🏼‍🏫 8 insightful modules that cover the breadth of customer advocacy.

✅ 40 exam questions sprinkled throughout every module to test your uptake.

⏰ 5 hours of content, including bonus material, crammed with expert insights.

📝 Optional coursework and frameworks to consolidate your learning.

🔖 Official certification to boost your resume and grow your career.

What you can expect from Customer Advocacy Certified

"Few people have the breadth of experience and expertise Kevin does. His course is a direct reflection of that experience with useful frameworks and thoughtful details every Customer Marketer & Advocacy professional can learn from."

Mary Green
, Community & Advocacy Contractor

Unlock an additional 9+ courses 🔓

Access our entire suite of courses, a free in-person summit ticket, 100+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become Pro+ Member.

Course curriculum

  Introduction to customer advocacy (15 mins)
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  Bonus Footage (24 mins)
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  The 3 pillars of customer advocacy (15 mins)
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  Bonus Footage (22 mins)
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  Blueprint part 1: Beginner customer programs (20 minutes)
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  Blueprint part 2: Intermediate customer programs (40 mins)
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  Blueprint part 3: Advanced customer programs (40 mins)
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  Bonus Footage (30 mins)
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  Blueprint part 4: Executive customer programs (20 mins)
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  Advanced customer engagement strategies (43 mins)
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  Measuring success (27 mins)
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  Bonus footage (27 mins)
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We do team rates too.

If you're looking to get a team of three or more certified, then speak to Matt about team rates at [email protected].

P.S. If you need help convincing your boss, we've done the hard part for you.


Q: Who’s this course for?

A: If you worked in customer facing roles like Customer Success, Support or Customer Experience, you will LOVE this curriculum! This course is for anyone who’s ready to master the art of customer marketing and advocacy. This course will equip you with the confidence and know-how you need to implement a killer customer advocacy strategy to drive impact and support customer retention.

Q: How does the course work?

A: The course is 100% online and entirely self-paced. Once you enroll, you’ll work through the modules in chronological order and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Advocacy Certified!

Q: How long will the course take to complete?

A: In total, the course content, activities, and exams will take approximately around 5 hours to complete.

Q: What happens if I don’t pass the exams?

A: Not to worry, mistakes happen. If you happen to fail on your first attempt, you have the chance to redo the exam. Unfortunately, if you fail your second attempt, you won’t graduate from the course with a certificate. Don’t let that put you off though – you won’t finish this course having wasted your time. Instead, you’ll still walk away with a ton of invaluable information. What’s more? You’ll be given access to the course materials for life. So, if you stumbled on anything in particular in the exam, you can brush up on those bits to your heart’s content!

Q: How long will I have access to the course content?

A: For life! A single one-off payment gives you unlimited access to all the course’s content.