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Customer Feedback Certified | Masters
Introduction to Customer Advocacy
Coming soon
My background and what led me to this industry
How to get started - building your strategic framework
Establishing your role & remit
How to achieve success in the first 100 days in office
Lessons learned & pitfalls to avoid
The 3 pillars of customer advocacy
Pillar 1: Understanding why personal branding is a strategic hot button for your customers
Pillar 2: Facilitate peer networking
Pillar 3: Successful types of rewards & recognition
The Blueprint part 1: Beginner customer programs
Community engagement programs (Top contributors)
Marketing to influencers
The 411 on user groups
The Blueprint part 2: Intermediate customer programs
All about customer references
Voice of customer (VoC) initiatives
The Blueprint part 3: Advanced customer programs
Building brand ambassadors
Customer storytelling 101
Establishing customer awards programs
When it's time to build customer certification
Creating influencer roundtables & roadshows
Establishing mentor programs
The Blueprint part 4: Executive customer programs
Customer advisory boards
Executive experiences
Executive briefing center
The customer advocacy toolkit
Best-in-class advocacy martech solutions
Achieve more even if You're a team of 1
Advanced customer advocacy strategies
Building nurtures
Reimagining your website's customer experience
Advanced segmentation
The customer adoption playbook
The playbook for onboarding to advanced nurtures
All about in-product guidance
Customer webinars
Measuring success
Where to start
Systems, tools & integrations
When to get outside help
Bonus: Meet the experts
Expert 1: Jill Rowley? (Branding)
Expert 2: Jay Nathan (Customer Success)
Expert 3: David Spinks (Community)
Wrap-up
Course satisfaction survey
Resource library
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The 411 on user groups
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