👩🏼‍🏫 7 modules ✅ Vetted exam questions 📝 7 templates and frameworks ⏰ 3+ hours of content, 🎬 Bonus footage and fireside chats 🔖 Official certification 👨🏼‍💻 100% self-paced
When done right, customer research can hold a mirror up to your audience, improve your business focus, and amplify the core product values. Get certified, gain fundamental skills, and get to the heart of what your customers really want.
Course overview.
You can’t afford to overlook what your customers are saying, thinking, and asking for.
Customer Research Certified covers the essential knowledge and audience research tools needed to gather, synthesize, and analyze customer research, and transform those insights into actionable outputs that drive revenue, explaining the key steps on how to conduct market research for a business plan.
You’ll be taken through a practical and actionable step-by-step framework that’ll define your product’s narrative, and enhance your value.
What you'll achieve.
âś… Get buy-in from key stakeholders,
âś… Build a compelling business case,
âś… Understand how user interviews work,
âś… Collect feedback via surveys, interviews, and transactional channels,
âś… Structure questions and interviews to get the most powerful insights,
âś… Analyze customer feedback to inform your onboarding strategies,
âś… Communicate with and engage stakeholders,
âś… Feed your learnings back into product development to spearhead new product changes, and
âś… Measure the return on investment (ROI) of your research program.
"This is a perfect course to understand the various ways to conduct customer research. The tools and templates provided as very handy. I've been doing customer research for decades and this course 'nails' it and is a must take"
Christine Crandell, President at New Business Strategies
Meet your instructor.
Lauren Culbertson is the CEO and Co-founder of LoopVOC, and a B2B SaaS product marketer turned entrepreneur.Â
After 10 years leading product marketing teams, Lauren left the corporate world to start her own software company, solving challenges she faced using customer feedback to drive product growth.Â
Lauren is a passionate advocate of providing superior customer experiences and is dedicated to elevating the mission of customer research to all intersections of a business organization.
What's included when you enroll?
🧠Expert insights from a customer research connoisseur.
⏰ 3+ hours of course curriculum content.
🛠7 tried, tested, and vetted templates that’ll streamline your practice.
🔥 Bonus footage & fireside chats to supplement your learning.
đź”– Official Customer Research certification to show off to your colleagues.
⏳ Lifetime access to all the course content.
What you can expect from Customer Research Certified
“This course covers all-things VoC programs and shares fresh ideas for connecting deeper with customers. The course provides a bunch of templates, guides, and resources to give a huge jump start to drive product growth.”
Iman Bayatra at Coachendo
How to sell it to your boss.
Customer research is fundamental and foundational to the long-term success of any product and company. However, without the right structure, golden insights get lost in systems, spreadsheets, and meetings.
This course gives away the most systematic approach to creating deep connections with your customers, implementing insights that drive revenue, becoming a strategic growth engine, and implementing tangible, company-wide change.Â
When enrolling in this course, you’ll learn how to create a business market research strategy based on the voice of the customer. What’s not to like about that?
If that's not enough, we've drafted a convince-the-boss letter for you to use.
Why choose us over others?
🔥 Home to a thriving customer success community that inspires and connects CS professionals from across the world.
đź“šOur content's based on the ever-changing trends and themes garnered from the masses.
đź‘Ť We update our content every quarter so you're always on top of the hottest trends.
đź—ť Access all the footage, frameworks, and bonus materials forever.
Don't worry, we do team rates, too.
If you're looking to get a team of three or more CSMs certified, then speak to Tom about team rates on [email protected].
Course curriculum
- Qualitative vs quantitative feedback (1:51)
- Transactional vs in-depth feedback (3:45)
- Using NPS data to make decisions
- Bonus | Win-loss interview bundle
- Determining if you have enough customer feedback (1:53)
- Collecting additional feedback via surveys & interviews (5:03)
- Asking the right questions (4:09)
- Conducting your surveys and interviews (1:34)
- Aggregating customer feedback (1:12)
- Bonus | Be the voice of your customer
- Bonus | The science behind gathering feedback from developers
- Exam | Collecting and aggregating feedback
- Calculating your ROI (1:45)
- Gathering data and key input variables (1:33)
- Measuring costs of manually aggregating feedback (1:36)
- Measuring costs of classifying and analyzing feedback (2:46)
- Measuring costs of communicating and acting on feedback (1:57)
- Summarizing total costs and measure ROI (1:32)
- Exam | Measuring manual ROI
Unlock an additional 9+ courses 🔓
Access our entire suite of courses, a free in-person summit ticket, 100+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.
Customer Research isn't created in isolation. It pulls in multiple skills from multiple departments, which is why this course is created with customer success, product marketers, product managers - and more, in mind.
Built in partnership with our sister-community, Product Marketing Alliance, it covers everything you and your cross-collaborative colleagues need to excel in every area of this essential business skill.
FAQs.
Q: Who’s this course for?
A: The course is for any CSM or CS leader with the ambition to roll out customer research strategies. Whether you’re a customer research novice, or a CS leader keen to boost your know-how, this certification includes everything you need, and more, to help you and your team gain an in-depth understanding of your customers.
Q: How does the course work?
A: The course is 100% OnDemand and fully self-paced. Once you enroll, you’ll work through the modules in whatever order suits your goals and you’ll be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions, and if you pass all these, you’ll become Customer Research Certified!
Q: How long will the course take to complete?
A: The course curriculum will take approximately 2 hours to complete. Adding to that, there’s bonus footage and fireside chats to supplement takeaways from the main syllabus.Â
Q: What happens if I don’t pass the exams?
A: If you fail the first time around, you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned loads and you’ll be given access to the course materials for life.
Q: How long will I have access to the course content?
A: Don’t worry, you have access to this content for life! One singular one-off payment gives you unlimited access to all the course’s content.Â
